Web Design

Softrim offers complete website design, development and programming services. Website complexity ranges from basic informational sites (the equivalent of glossy brochures) to lo large live content sites for e-commerce or digital dashboards showing streaming data.

The development of a site involves the following Softrim areas of expertise:

• Design - Softrim creates custom layouts based on the customers’ strategic intent and targeted audience. Our designers either produce logos and marketing concepts or work with a customers PR firm to integrate the look and feel of the website with existing marketing literature.
• Video and Animation - Full Flash animated and streaming video integration can be developed to provide interactive marketing tools with the bells and whistles necessary to attract and hold onto the audience.
• Dynamic (Live) Content / User Site Administration - Pages are created with the ability to dynamically change content through an administrative interface. This allows for frequent website updates by the customer.
• Database Development - SQL databases are developed to support e-commerce catalogs and information data storage/retrieval systems as required.
• SEO - All websites are designed for search engine indexing and ranking. Click search engine optimization to read about website promotion and placement on Goggle, Yahoo, MSN, etc.

Programming:

• Most of the websites Softrim develops are more than just a glossy brochure and involve dynamic or live content. These sites work with a database behind them which have scripting tools to generate content for the html pages seen by browsers.
• Softrim develops primarily with ASP.NET and some with PHP (ASP is supported on Microsoft's IIS platform)
• The overall preferred platform is ASP.NET, Microsoft SQL server and IIS web server. ASP.NET is preferred by Softrim developers because it:
  1. Is meant for large applications with a ASP.NET drastically reduces the amount of code required to build large applications
  2. The source code is executed on the server. The pages have lots of power and flexibility by this approach
  3. ASP.NET code can be written alongside HTML
  4. Since ASP.NET code is executed on the server and not in the browser, it is secure and cannot be taken via a browser
  5. After the initial compilation of code, the web server stored code for on-going use, there allowing faster response to browser requests